Matchday Analytics
Performance intelligence for competitive teams. Tactical clarity, measurable evolution, and purpose-driven development.
What you get every month
A structured program to help coaching staff and captains improve match-to-match decisions and build a clear identity.
- Match breakdowns with key moments
- Actionable metrics tied to game model
- Evolution tracking with clear KPIs
- Strategy session + next-step roadmap
Program Package
Designed for teams seeking improvement through structure, clarity, and consistent feedback loops.
🔎 Tactical Analysis
Phase-by-phase analysis (build-up, progression, final third, defensive organization, transitions) with video-supported insights.
📊 Team Stats
Team performance indicators aligned to your game model (pressing, chance creation, defensive efficiency, progression).
📈 Monthly Evolution Report
Progress tracking across matches with trends, strengths, vulnerabilities, and clear objectives for the next cycle.
🧠 Monthly Strategic Sync
A monthly strategy session with coaching staff and captains to align identity, adjustments, and priorities.
How It Works
1) Discovery
We define goals, competition level, tactical identity, and KPIs with your staff.
2) Analysis Cycle
We break down matches and deliver insights that connect directly to training priorities.
3) Monthly Sync
We meet with staff and captains to review evolution, adjust strategy, and set the next roadmap.
Leadership & Expertise
Ruben Zurda
UEFA-PRO Licensed Coach • 12+ Years of Experience • 7 Seasons at Atlético de Madrid Women’s Team
Ruben has served as head coach, tactical analyst, data scientist, and scout within one of Europe’s most competitive environments. His expertise lies in performance optimization, structured tactical development, and measurable team evolution.
- UEFA-PRO Licence Coach
- Master’s in Sports Direction & Scouting (UCAM)
- Certified International Women’s Soccer Specialist (G-SE)
- International Camp Experience across 7+ countries
Ready to elevate your performance structure?
Pricing is shared after initial contact to tailor the program to your competitive level and match schedule.